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Doing Our Part To Help Empower Consumers

When it comes to maintaining a balanced lifestyle, our member companies understand that it can be hard to do when you are juggling a full schedule.  So America’s beverage industry is doing its part to...

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Calorie Information Right At Your Fingertips

Have you noticed lately that beverage vending machines display the total amount of calories on the selection buttons for each product?  Thanks to our Calories Count™ Beverage Vending Program, one of...

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Doing Our Part To Help Educate Consumers

Our industry is always looking for ways to help keep our consumers informed and educated about the myriad beverage options available so they can make the choice that’s right for them and their...

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Calories Down, Without Government Regulation

There’s good news on the obesity front. The New York Times reports that after decades of sharp increases in obesity, Americans’ eating habits have begun changing for the better. The game-changer?...

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Helping Consumers Make Informed Choices

America’s leading beverage companies have a long history of working together to provide the information that consumers need to make informed choices as part of a balanced lifestyle. Our front-of-pack...

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Bringing Americans Clear Calorie Information

It would be hard to find an industry that does more to respond to consumer demand for facts about its products than the beverage industry. Leading beverage companies like The Coca-Cola Company, Dr...

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Football, Tailgates and Balance

Fall is in the air and that means football season. Football and the beverage industry share deep roots – both have been enjoyed by Americans for over 125 years, often together. Tailgating and watch...

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Doing Our Part to Inform Consumers

America’s beverage companies believe it’s important to provide consumers with accurate information about their food and beverages so they can make informed decisions. That’s why we are constantly...

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